Identifying proper distribution channels, including screening of potential distribution partners.
Identifying other important stakeholders (strategic partners such as governmental entities and authorities, multipliers, suppliers of inputs, financial institutions, etc.) and developing strategies to engage them.
Engaging the key stakeholders.
Assessing marketing channels to promote the green solution, e.g. platforms provided by multipliers such as industry associations, local/regional trade fairs and conferences, training for certain stakeholders, etc.
Designing and organisation of training on products/solutions for various stakeholders along the distribution chain.
Developing a business plan.
Raising funds, such as impact and venture capital funds (for early and mid-growth stage).