- Identifying proper distribution channels, including screening of potential distribution partners.
- Identifying other important stakeholders (strategic partners such as governmental entities and authorities, multipliers, suppliers of inputs, financial institutions, etc.) and developing strategies to engage them.
- Engaging the key stakeholders.
- Assessing marketing channels to promote the green solution, e.g. platforms provided by multipliers such as industry associations, local/regional trade fairs and conferences, training for certain stakeholders, etc.
- Designing and organisation of training on products/solutions for various stakeholders along the distribution chain.
- Developing a business plan.
- Raising funds, such as impact and venture capital funds (for early and mid-growth stages).
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