- Assessing the market maturity.
- Segmenting the market and prioritisation of customer segments.
- Developing viable business models for the various target customer segments.
- Assessing the need for a pilot project and, if required, designing of a pilot project.
- Identifying proper distribution channels, including screening of potential distribution partners.
- Identifying other important stakeholders (strategic partners, such as governmental entities and authorities, multipliers, suppliers of inputs, finance institutes, etc.) and developing strategies to engage them.
- Assessing marketing channels to promote the green solution, e.g. platforms provided by multipliers, such as industry associations, local/regional trade fairs and conferences, as well as training for certain stakeholders, etc.
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