Segmenting the market and prioritisation of customer segments.
Developing viable business models for the various target customer segments.
Assessing the need for a pilot project and, if required, designing of a pilot project.
Identifying proper distribution channels, including screening of potential distribution partners.
Identifying other important stakeholders (strategic partners, such as governmental entities and authorities, multipliers, suppliers of inputs, finance institutes, etc.) and developing strategies to engage them.
Assessing marketing channels to promote the green solution, e.g. platforms provided by multipliers, such as industry associations, local/regional trade fairs and conferences, as well as training for certain stakeholders, etc.