GeoCode International GmbH

Development of a market entry strategy

Development of a market entry strategy
  • Assessing the market maturity.

  • Segmenting the market and prioritisation of customer segments.

  • Developing viable business models for the various target customer segments.

  • Assessing the need for a pilot project and, if required, designing of a pilot project.

  • Identifying proper distribution channels, including screening of potential distribution partners.

  • Identifying other important stakeholders (strategic partners, such as governmental entities and authorities, multipliers, suppliers of inputs, finance institutes, etc.) and developing strategies to engage them.

  • Assessing marketing channels to promote the green solution, e.g. platforms provided by multipliers, such as industry associations, local/regional trade fairs and conferences, as well as training for certain stakeholders, etc.


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