Assessing the cost-effectiveness of the green solution compared to other technologies.
Defining various business models in consideration of the different customer segments along the value chain and of the ability and willingness to pay.
Analysing the feasibility of the business models, in consideration of the costs, expected revenues from possible payment schemes, required IRR, socio-political feasibility, market framework conditions, etc.
Fine-tuning the business model(s) in consideration of concerns and requirements of local suppliers/partners and sponsors (risk mitigation approaches).
Defining the need for strategic partnerships (e.g. to ensure creation of customer value, to ensure access to finance for customers, etc.).
Testing and fine-tuning the business model in a pilot project.